Visual Literacy Definition:
Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text. Visual literacy is based on the idea that pictures can be “read” and that meaning can be communicated through a process of reading. – Wikipedia
Authorship Definition:
1. The fact or position of someone’s having written a book or other written work: “an investigation into the authorship of the Gospels”.
2. The occupation of writing. – Google Definiton
MARCEL DUCHAMP: THE FOUNTAIN (1917)
Readymade – an object that already exists yet acquires its artistic status through its context – of being seen in a gallery.
It is revolutionary as it states the work itself can be made of anything and can take any form.
ANDY WARHOL
Post – modernism
Post – modernism is largely a reaction to the assumed certainty of scientific, or objective, efforts to explain reality.
KEY IDEAS
Appropriation or Simulation.
Hyperrealism (or realism).
Questions ideas of originality, authenticity, authorship and skill.
Pastiche, parody and the art of ‘quotation’.
Appropriation Definition:
A process where visual artists quote the work of others in order to redefine its reading and therefore meaning – http://www.investopedia.com
SHERRIE LEVINE: FOUNTAIN (After Marcel Duchamp) 1991
Bronze and polished to a brilliant shine, this piece is no longer a common, store bought item; it has been transformed by the artist into a unique object.
Chelsea Wolstencroft 