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Graphic Design History Timeline

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15,000 – 10,000 BC – The first known visual communication, with pictographs and symbols in the Lascaux caves in southern France.

3600 BC – The Blau Monument, the oldest artifact known to combine words and pictures.

105 AD – Chinese government official Ts’ai Lun credited with inventing paper.

1045 AD – Pi Sheng invents movable type, allowing for characters to be individually placed for printing.

1276 – Printing arrives in Europe with a paper mill in Fabriano, Italy.

1450 – Johann Gensfleisch zum Gutenburg credited with perfecting the system for printing type in books.

1460 – Albrecht Pfister the first to add illustrations to a printed book.

1470 – Nicolas Jenson, considered one of history’s greatest typeface designers, sets news standard for Roman type.

1530 – Claude Garamond opens first type foundry, developing and selling fonts to printers.

1722 – First Caslon Old Style font developed, later used for the printing of the Declaration of Independence.

1760 – Industrial Revolution begins, setting the stage for advances in graphic design production.

1796 – Author Aloys Senefelder develops lithography.

1800 – Lord Stanhope invents first printing press made of all cast-iron parts, requiring 1/10 the manual labor and doubling the possible paper size.

1816 – First sans-serif font makes a subtle entrance as one line of a book.

1861 – Williams Morris, who became a highly influential figure in design history, sets up art-decorating firm.

1880 – Development of halftone screen allows for first photo printed with a full range of tones.

1890 – Art Nouveau movement begins and changes design, making its way into all types of commercial design and utilizing all types of arts.

1917 – James Montgomery Flagg designs famous “I Want YOU for the U.S. Army” poster. The poster, a self-portrait, was actually an American version of a British poster by Alfred Leete.

1919 – The Bauhaus, a German school, is founded, eventually providing the framework for modern design.

1932 – Stanley Morison oversees design of Times New Roman font, commissioned by the Times of London.

1940 – First issue of Print Magazine printed.

1956 – Paul Rand designs IBM logo using City Medium typeface.

1957 – Max Miedinger designs Neue Haas Grotesk font, later renamed Helvetica.

1959 – First issue of Communication Arts printed.

1969 – Douglas Engelbart develops first computer mouse, setting the stage for the future tool of graphic design.

1984 – Apple releases first Macintosh computer, featuring bitmap graphics.

1985 – Aldus, formed by Paul Brainerd, develops PageMaker software. Brainerd coins the phrase “desktop publishing.” In the same year, New York firm Manhattan Design creates the MTV logo.

1990 – Photoshop version one released, and physicist Tim Berners-Lee develops the world wide web, along with HTML and the concept of website addresses

Interview – Andrew Chak

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Some argue that Persuasive Design is a form of deception or manipulation. How do you respond to this criticism?

Persuasive Design is not about manipulating users into doing something they don’t want to do. Instead, the goal of Persuasive Design is to get users to make the right decision. Designers can accomplish this by doing their best to ensure that users get all of their questions answered about the content.